Topics & News

iichiko Makes Its Official Italian Debut with Launch Events Across Rome, Milan, and Turin

Campari and iichiko Saiten Team Up Again for Negroni Week! Introducing the New Cocktail Rosso Blu

New Orleans Offers Clear Signs That Shochu Is Gaining Ground

EVENT REPORT / Tales of the Cocktail® 2026

TUMUGI Cocktail Base Spirit Unveils New Bottle Design After More Than a Decade

Bartenders Gather from Around the Globe! A Report on the Tokyo International Bar Show 2026, One of Japan’s Largest Bar Shows

EVENT REPORT / Tokyo International Bar Show 2026 – Smash the World

Yuya Takahashi of The Kahala Hotel & Resort Yokohama Crowned the Inaugural Japan Champion — Winning Cocktail: Oedo Fashioned

EVENT REPORT ／ iichiko IRODORI Cocktail Competition Japan Final

iichiko Saiten Prayer and Offering Ceremony Held at Usa Jingu: Three Cocktails Dedicated to Mark a New Dawn for Koji Culture

A Fresh Breeze in London’s Bar Scene: Three WA-SPIRITS Products Officially Launch in the UK Capital, with a Pop-Up Event at London Cocktail Week 2025

World’s Top Bartenders Gather in New Orleans with Shochu Taking Center Stage

EVENT REPORT ／ Tales of the Cocktail® 2025

iichiko and Campari Team Up for the First Time! This Year’s Negroni Week Shines a Spotlight on the Koji Negroni

Elevating Japan’s Shochu into a Global Spirit: A Full Report on BCB Brooklyn and the Growing Momentum Behind It

Event Report ／ BCB Brooklyn 2025

Honkaku Shochu Returns Triumphant on the Global Stage —iichiko Saiten, Born from Koji Culture and Pioneering the Cocktail Scene, Finally Launches in Japan

Event Report ／ iichiko Saiten Japan Launch Party

iichiko Saiten Debuts in Japan on June 17, 2025! Concept Movie Out Now!

A Bold Challenge to Shape the Future of Cocktails: iichiko Saiten Takes the Stage at Japan’s Largest Bar Event!

EVENT REPORT ／ Tokyo International Bar Show 2025 – The Historical Journey

The First iichiko Saiten Cocktail Competition in New York

EVENT REPORT ／ iichiko IRODORI Cocktail Competition In New York

Resonance Between Bartenders and Shochu: The World Turns Its Eyes to BCB Singapore 2025

Event Report ／ BCB Singapore 2025

Shochu as a Global Spirit – Shibuya Event Announced the Japan Launch of iichiko Saiten and Portender Global Business Expansion

Event Report ／ iichiko Design Week 2024

Exploring the Appeal of Koji-Based Japanese Spirits with Top Bartenders

EVENT REPORT ／ Tales of the Cocktail® 2024 Part 2

The Growing Presence of Shochu Cocktails at the Largest Cocktail Event in the U.S.

EVENT REPORT ／ Tales of the Cocktail® 2024 Part 1

The Growing Presence of Japanese Shochu in the U.S. Market Year by Year

EVENT REPORT ／ BCB 2024 Part 2

Unraveling the Next Trends at BCB 2024: Industry Opinion Leaders Gather in NY

EVENT REPORT / BCB 2024 Part 1