On June 11 and 12, Bar Convent Brooklyn (BCB) 2024 was held at Industry City in Brooklyn, bringing together people from the beverage industry—including global spirits manufacturers, importers, and bartenders. This annual event attracts key opinion leaders from the alcohol and beverage industries, providing a chance to capture the latest trends. Throughout the exhibition period, events featuring famous bartenders were also held at various bars in New York, aiming to energize the entire community. Here, we report on BCB 2024, which has bounced back with renewed vigor after overcoming the challenges of the pandemic. (The bottle pictured bears the previous design. The current product may have a different label or shape.)